UI of AI assistant illustrating chat and and text selection

Helping QA learners learn more confidently with an AI tutor built for trust

I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.

4.5/5 Avg. Rating

1,178 Client Accounts

+34% Adoption Growth

Sidebar of an assignment displayed on top of a lesson

I redesigned QA's platform navigation to keep learners on track

I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.

53% drop in users exiting lessons to track progress

28% reduction in fullscreen toggling to study

Course and Lesson Landing page design

Helping Circus Street learners feel at home after a platform transition, without increasing support burden

I unified QA Learning’s Course and Lesson experience during the merger of Circus Street and Cloud Academy into a single platform, helping Circus Street learners adapt to a more complex UX without increasing support burden or disrupting engagement.

0 increase in helpdesk tickets: smooth client transition

Users relied less (-20%) on secondary tabs after restructuring page hierarchy

New UX of the text lectures featuring desktop and mobile version

How I simplified and unified a misaligned Text Lectures experience to support a major content merger

I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.

Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.

1,178 Client Accounts

+34% Adoption Growth

Marathon's user dashboard and result page

From hashtag challenge to a learning habit that lifted monthly cashflow by 18%

I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.

+18% increase in MoM upfront cashflow

+34% Adoption Growth