How I've helped QA users learn more confidently with an AI assistant.
I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.
4.5/5 Avg. Rating
1,178 Client Accounts
+34% Adoption Growth
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I helped Circus Street learners feel at home after a platform transition, without increasing support burden.
I unified QA Learning’s Course and Lesson experience during the merger of Circus Street and Cloud Academy into a single platform, helping Circus Street learners adapt to a more complex UX without increasing support burden or disrupting engagement.
0 increase in helpdesk tickets: smooth client transition
Users relied less (-20%) on secondary tabs after restructuring page hierarchy
How I simplified and unified a misaligned Text Lectures experience to support a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
1,178 Client Accounts
+34% Adoption Growth
How I gamified learning at Cloud Academy boosting user motivation and MoM cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
1,178 Client Accounts
+34% Adoption Growth