How I've helped QA users learn more confidently with an AI assistant.
I led the design for the 0-to-1 launch of QA’s learning assistant at the beginning of 2025. Created to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts and holds a 4.5/5 user satisfaction score.
Avg. rating 4.5/5: Strong validation for a beta release
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
0 to 1
0 helpdesk tickets: smooth client transition
How I simplified and unified a misaligned Text Lectures experience to support a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
How I gamified learning at Cloud Academy boosting user motivation and MoM cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow