Product designer,
dot connector, and delight maker
Senior Product Designer crafting AI & SaaS products, 0→1 experiences, and trust-critical UX.
0:00/1:34
Meet Sara-bot
What an AI sales tool taught me about product adoption
Designed an AI tool to help sales reps create learning recommendations faster and reduce reliance on SMEs. Early adoption was promising, but over time the project revealed bigger challenges around trust, workflows, and product adoption.
Time from lead to first offer dropped
Significant reduction in SME involvement
Revealed how AI adoption depends on trust, existing workflows, and user behavior
What an AI sales tool taught me about product adoption
Designed an AI tool to help sales reps create learning recommendations faster and reduce reliance on SMEs. Early adoption was promising, but over time the project revealed bigger challenges around trust, workflows, and product adoption.
Time from lead to first offer dropped
Significant reduction in SME involvement
Revealed how AI adoption depends on trust, existing workflows, and user behavior
What an AI sales tool taught me about product adoption
Designed an AI tool to help sales reps create learning recommendations faster and reduce reliance on SMEs. Early adoption was promising, but over time the project revealed bigger challenges around trust, workflows, and product adoption.
Time from lead to first offer dropped
Significant reduction in SME involvement
Revealed how AI adoption depends on trust, existing workflows, and user behavior
How a panel redesign helped Sales and Customer Success teams avoid critical setup errors
I redesigned a complex admin tool used daily by Sales and Customer Success teams to configure enterprise client settings. The legacy system made critical errors easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support needs and user stress.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
+34% Adoption Growth
How a panel redesign helped Sales and Customer Success teams avoid critical setup errors
I redesigned a complex admin tool used daily by Sales and Customer Success teams to configure enterprise client settings. The legacy system made critical errors easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support needs and user stress.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
+34% Adoption Growth
How a panel redesign helped Sales and Customer Success teams avoid critical setup errors
I redesigned a complex admin tool used daily by Sales and Customer Success teams to configure enterprise client settings. The legacy system made critical errors easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support needs and user stress.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
+34% Adoption Growth
How I've helped QA users learn more confidently with an AI assistant.
I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.
4.5/5 Avg. Rating
1,178 Client Accounts
+34% Adoption Growth
How I've helped QA users learn more confidently with an AI assistant.
I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.
4.5/5 Avg. Rating
1,178 Client Accounts
+34% Adoption Growth
How I've helped QA users learn more confidently with an AI assistant.
I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.
4.5/5 Avg. Rating
1,178 Client Accounts
+34% Adoption Growth
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I helped Circus Street learners feel at home after a platform transition, without increasing support burden.
I unified QA Learning’s Course and Lesson experience during the merger of Circus Street and Cloud Academy into a single platform, helping Circus Street learners adapt to a more complex UX without increasing support burden or disrupting engagement.
0 increase in helpdesk tickets: smooth client transition
Users relied less (-20%) on secondary tabs after restructuring page hierarchy
How I gamified learning at Cloud Academy boosting user motivation and MoM cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
1,178 Client Accounts
+34% Adoption Growth
How I gamified learning at Cloud Academy boosting user motivation and MoM cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
1,178 Client Accounts
+34% Adoption Growth
How I helped Circus Street learners feel at home after a platform transition, without increasing support burden.
I unified QA Learning’s Course and Lesson experience during the merger of Circus Street and Cloud Academy into a single platform, helping Circus Street learners adapt to a more complex UX without increasing support burden or disrupting engagement.
0 increase in helpdesk tickets: smooth client transition
Users relied less (-20%) on secondary tabs after restructuring page hierarchy
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Product designer,
dot connector and delight maker
Product designer,
dot connector and delight maker
Product designer,
dot connector and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
Senior Product Designer crafting AI & SaaS products, 0→1 experiences, and trust-critical UX.
0:00/1:34
Meet Sara-bot
Meet Sara-bot
Check out a selection of my projects
Check out a selection of my projects