Product designer,
dot connector, and delight maker
Senior Product Designer working on complex B2B products, crafting clearer onboarding, safer workflows, and AI-assisted tools that scale · 0→1 launches · platform migrations
0:00/1:34
Meet Sara-bot
Accelerating B2B Sales at QA with an AI powered Content Recommender
I designed an AI assistant that helped sales reps recommend learning content with confidence, reducing SME dependency and speeding up deals.
Time from lead to first offer dropped
~20% reduction in SME involvement
Accelerating B2B Sales at QA with an AI powered Content Recommender
I designed an AI assistant that helped sales reps recommend learning content with confidence, reducing SME dependency and speeding up deals.
Time from lead to first offer dropped
~20% reduction in SME involvement
Accelerating B2B Sales at QA with an AI powered Content Recommender
I designed an AI assistant that helped sales reps recommend learning content with confidence, reducing SME dependency and speeding up deals.
Time from lead to first offer dropped
~20% reduction in SME involvement
How a Panel Redesign Helped Sales and Customer Success Teams Avoid Critical Setup Errors
I redesigned a complex admin tool used daily by Sales and Success teams to configure enterprise clients. The old system made critical errors too easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support, stress, and risk.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
How a Panel Redesign Helped Sales and Customer Success Teams Avoid Critical Setup Errors
I redesigned a complex admin tool used daily by Sales and Success teams to configure enterprise clients. The old system made critical errors too easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support, stress, and risk.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
How a Panel Redesign Helped Sales and Customer Success Teams Avoid Critical Setup Errors
I redesigned a complex admin tool used daily by Sales and Success teams to configure enterprise clients. The old system made critical errors too easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support, stress, and risk.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
How I've helped QA users learn more confidently with an AI assistant.
I led the design for the 0-to-1 launch of QA’s learning assistant at the beginning of 2025. Created to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts and holds a 4.5/5 user satisfaction score.
Avg. rating 4.5/5: Strong validation for a beta release
How I've helped QA users learn more confidently with an AI assistant.
I led the design for the 0-to-1 launch of QA’s learning assistant at the beginning of 2025. Created to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts and holds a 4.5/5 user satisfaction score.
Avg. rating 4.5/5: Strong validation for a beta release
How I've helped QA users learn more confidently with an AI assistant.
I led the design for the 0-to-1 launch of QA’s learning assistant at the beginning of 2025. Created to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts and holds a 4.5/5 user satisfaction score.
Avg. rating 4.5/5: Strong validation for a beta release
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
0 helpdesk tickets: smooth client transition
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
0 helpdesk tickets: smooth client transition
How I gamified learning at Cloud Academy boosting user motivation and MoM cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
How I gamified learning at Cloud Academy boosting user motivation and MoM cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
How I gamified learning at Cloud Academy boosting user motivation and MoM cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
How I simplified and unified a misaligned Text Lectures experience to support a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
How I simplified and unified a misaligned Text Lectures experience to support a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
How I simplified and unified a misaligned Text Lectures experience to support a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
0 helpdesk tickets: smooth client transition
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
0 helpdesk tickets: smooth client transition
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Product designer,
dot connector and delight maker
Product designer,
dot connector and delight maker
Product designer,
dot connector and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
Senior Product Designer focused on activation, onboarding & retention for complex products · 0→1 launches · platform migrations
Senior Product Designer focused on activation, onboarding & retention for complex products · 0→1 launches · platform migrations
0:00/1:34
Meet Sara-bot
Meet Sara-bot
Check out a selection of my projects
Check out a selection of my projects