Senior product designer for AI-powered & agentic experiences
I design intelligent products that augment human capabilities, combining product thinking, responsible AI principles and visual craft.
Check out a selection of my projects
Ekho: designing an agent that keeps teams aligned, while the decision stays human
Ekho AI is a concept I designed to catch team misalignment before it turns into rework, by acting as a project memory system that makes a team's decisions and their lineage visible across messy, fast-changing sources.
Multi-agent system design, Responsible AI / human in the loop
From manual curation to self service: an AI advisor that grew adoption and retention
Enterprise learning relied heavily on admins to curate and assign training, which made personalization hard to scale. We used existing AI infrastructure to let learners create personalized learning paths based on their career goals, shifting learning discovery from an admin-led process to a more scalable, self-service experience.
63% adoption of AI-generated learning programs
70% retention on AI-generated learning paths vs. 24% on content library enrollments
Ekho: designing an agent that keeps teams aligned, while the decision stays human
Ekho AI is a concept I designed to catch team misalignment before it turns into rework, by acting as a project memory system that makes a team's decisions and their lineage visible across messy, fast-changing sources.
Multi-agent system design, Responsible AI / human in the loop
From manual curation to self service: an AI advisor that grew adoption and retention
Enterprise learning relied heavily on admins to curate and assign training, which made personalization hard to scale. We used existing AI infrastructure to let learners create personalized learning paths based on their career goals, shifting learning discovery from an admin-led process to a more scalable, self-service experience.
63% adoption of AI-generated learning programs
70% retention on AI-generated learning paths vs. 24% on content library enrollments
Ekho: designing an agent that keeps teams aligned, while the decision stays human
Ekho AI is a concept I designed to catch team misalignment before it turns into rework, by acting as a project memory system that makes a team's decisions and their lineage visible across messy, fast-changing sources.
Multi-agent system design, Responsible AI / human in the loop
From manual curation to self service: an AI advisor that grew adoption and retention
Enterprise learning relied heavily on admins to curate and assign training, which made personalization hard to scale. We used existing AI infrastructure to let learners create personalized learning paths based on their career goals, shifting learning discovery from an admin-led process to a more scalable, self-service experience.
63% adoption of AI-generated learning programs
70% retention on AI-generated learning paths vs. 24% on content library enrollments
What an AI sales tool taught me about trust and adoption
I designed an AI tool to help sales reps create learning recommendations faster and reduce reliance on SMEs. Early adoption was promising, but over time the project revealed bigger challenges around trust, workflows, and product adoption.
Time from lead to first offer dropped
Revealed how AI adoption depends on trust, existing workflows, and user behavior
What an AI sales tool taught me about trust and adoption
I designed an AI tool to help sales reps create learning recommendations faster and reduce reliance on SMEs. Early adoption was promising, but over time the project revealed bigger challenges around trust, workflows, and product adoption.
Time from lead to first offer dropped
Revealed how AI adoption depends on trust, existing workflows, and user behavior
What an AI sales tool taught me about trust and adoption
I designed an AI tool to help sales reps create learning recommendations faster and reduce reliance on SMEs. Early adoption was promising, but over time the project revealed bigger challenges around trust, workflows, and product adoption.
Time from lead to first offer dropped
Revealed how AI adoption depends on trust, existing workflows, and user behavior
From guesswork to guardrails: a panel redesign that cut client setup errors by 26%
I redesigned a complex admin tool used daily by Sales and Customer Success teams to configure enterprise client settings. The legacy system made critical errors easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support needs and user stress.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
From guesswork to guardrails: a panel redesign that cut client setup errors by 26%
I redesigned a complex admin tool used daily by Sales and Customer Success teams to configure enterprise client settings. The legacy system made critical errors easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support needs and user stress.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
From guesswork to guardrails: a panel redesign that cut client setup errors by 26%
I redesigned a complex admin tool used daily by Sales and Customer Success teams to configure enterprise client settings. The legacy system made critical errors easy. I rebuilt it around clarity, feedback, and safer workflows, reducing support needs and user stress.
Drop in support tickets tied to misconfiguration
New CSMs reporting higher confidence earlier
Helping QA learners learn more confidently with an AI tutor built for trust
I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.
4.5/5 Avg. Rating
1,178 Client Accounts
+34% Adoption Growth
Helping QA learners learn more confidently with an AI tutor built for trust
I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.
4.5/5 Avg. Rating
1,178 Client Accounts
+34% Adoption Growth
Helping QA learners learn more confidently with an AI tutor built for trust
I led the end-to-end design of Ela, QA’s AI-powered learning assistant, transforming an inherited prototype into a trusted and scalable product in just two months. Designed to reduce friction and support learning momentum, Ela is now adopted by 80+ client accounts, holds a 4.5/5 satisfaction score, and has influenced the development of new AI capabilities across the platform.
4.5/5 Avg. Rating
1,178 Client Accounts
+34% Adoption Growth
I redesigned QA's platform navigation to keep learners on track
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
I redesigned QA's platform navigation to keep learners on track
I designed a universal sidebar to unify all content types during a major content merger. Learners can now track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
Helping Circus Street learners feel at home after a platform transition, without increasing support burden
I unified QA Learning’s Course and Lesson experience during the merger of Circus Street and Cloud Academy into a single platform, helping Circus Street learners adapt to a more complex UX without increasing support burden or disrupting engagement.
0 increase in helpdesk tickets: smooth client transition
Users relied less (-20%) on secondary tabs after restructuring page hierarchy
From hashtag challenge to a learning habit that lifted monthly cashflow by 18%
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
1,178 Client Accounts
+34% Adoption Growth
From hashtag challenge to a learning habit that lifted monthly cashflow by 18%
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
1,178 Client Accounts
+34% Adoption Growth
Helping Circus Street learners feel at home after a platform transition, without increasing support burden
I unified QA Learning’s Course and Lesson experience during the merger of Circus Street and Cloud Academy into a single platform, helping Circus Street learners adapt to a more complex UX without increasing support burden or disrupting engagement.
0 increase in helpdesk tickets: smooth client transition
Users relied less (-20%) on secondary tabs after restructuring page hierarchy
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Interested in connecting?
Let’s chat design, projects, and ideas, and make every path a little happier together.
Product designer,
dot connector and delight maker
Senior product designer for AI-powered & agentic experiences
Senior product designer for AI-powered & agentic experiences
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
I design intelligent products that augment human capabilities, combining product thinking, responsible AI principles and visual craft.
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Check out a selection of my projects