Product designer, dot connector,
and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
Check out a selection of my projects
Creating Ela: an AI assistant reshaping how QA learners solve challenges.
I designed an AI-powered assistant that delivers instant, in-context support to QA learners. Built in under 8 weeks, it’s already earning strong user ratings, driving engagement, and closing competitive gaps in a fast-moving market.
Avg. rating 4.5/5: Strong validation for a beta release
Creating Ela: an AI assistant reshaping how QA learners solve challenges.
I designed an AI-powered assistant that delivers instant, in-context support to QA learners. Built in under 8 weeks, it’s already earning strong user ratings, driving engagement, and closing competitive gaps in a fast-moving market.
Avg. rating 4.5/5: Strong validation for a beta release
Creating Ela: an AI assistant reshaping how QA learners solve challenges.
I designed an AI-powered assistant that delivers instant, in-context support to QA learners. Built in under 8 weeks, it’s already earning strong user ratings, driving engagement, and closing competitive gaps in a fast-moving market.
Avg. rating 4.5/5: Strong validation for a beta release
Redesigning content navigation: a unified sidebar that helps learners stay on track.
I designed a universal sidebar to simplify navigation, reduce context switching, and help B2B learners stay focused without leaving lessons. This was a critical step to preserve trust and retention during a high-stakes post-acquisition migration
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
Redesigning content navigation: a unified sidebar that helps learners stay on track.
I designed a universal sidebar to simplify navigation, reduce context switching, and help B2B learners stay focused without leaving lessons. This was a critical step to preserve trust and retention during a high-stakes post-acquisition migration
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
Redesigning content navigation: a unified sidebar that helps learners stay on track.
I designed a universal sidebar to simplify navigation, reduce context switching, and help B2B learners stay focused without leaving lessons. This was a critical step to preserve trust and retention during a high-stakes post-acquisition migration
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
Helping Circus Street learners feel at home in a new learning platform.
I redesigned QA Learning’s content pages to reduce friction and clarify navigation, helping retain customers and steady the learning experience during a high-risk platform transition.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
Helping Circus Street learners feel at home in a new learning platform.
I redesigned QA Learning’s content pages to reduce friction and clarify navigation, helping retain customers and steady the learning experience during a high-risk platform transition.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
Helping Circus Street learners feel at home in a new learning platform.
I redesigned QA Learning’s content pages to reduce friction and clarify navigation, helping retain customers and steady the learning experience during a high-risk platform transition.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
Unifying Text Lecture experiences after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: Addressed and resolved all identified UX debt.
Unifying Text Lecture experiences after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: Addressed and resolved all identified UX debt.
Unifying Text Lecture experiences after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: Addressed and resolved all identified UX debt.
Driving study habits and boosting cashflow through a 3-month challenge at Cloud Academy.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Driving study habits and boosting cashflow through a 3-month challenge at Cloud Academy.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Driving study habits and boosting cashflow through a 3-month challenge at Cloud Academy.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Product designer,
dot connector and delight maker
Product designer,
dot connector and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.