Product designer, dot connector,
and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
Check out a selection of my projects
Turning learning struggles into conversations with Ela, the AI assistant helping users get unstuck.
I designed an AI-powered assistant that delivers instant, in-context support to QA learners. Built in under 8 weeks, it’s already earning strong user ratings, driving engagement, and closing competitive gaps in a fast-moving market.
Avg. rating 4.5/5: Strong validation for a beta release
Turning learning struggles into conversations with Ela, the AI assistant helping users get unstuck.
I designed an AI-powered assistant that delivers instant, in-context support to QA learners. Built in under 8 weeks, it’s already earning strong user ratings, driving engagement, and closing competitive gaps in a fast-moving market.
Avg. rating 4.5/5: Strong validation for a beta release
Turning learning struggles into conversations with Ela, the AI assistant helping users get unstuck.
I designed an AI-powered assistant that delivers instant, in-context support to QA learners. Built in under 8 weeks, it’s already earning strong user ratings, driving engagement, and closing competitive gaps in a fast-moving market.
Avg. rating 4.5/5: Strong validation for a beta release
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to simplify navigation, reduce context switching, and help B2B learners stay focused without leaving lessons. This was a critical step to preserve trust and retention during a high-stakes post-acquisition migration
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to simplify navigation, reduce context switching, and help B2B learners stay focused without leaving lessons. This was a critical step to preserve trust and retention during a high-stakes post-acquisition migration
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to simplify navigation, reduce context switching, and help B2B learners stay focused without leaving lessons. This was a critical step to preserve trust and retention during a high-stakes post-acquisition migration
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
Fixing misaligned text lectures: how I simplified and unified the user experience after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: Addressed and resolved all identified UX debt.
Fixing misaligned text lectures: how I simplified and unified the user experience after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: Addressed and resolved all identified UX debt.
Fixing misaligned text lectures: how I simplified and unified the user experience after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: Addressed and resolved all identified UX debt.
Gamifying learning at Cloud Academy: how I designed a learning challenge boosting user motivation and cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Gamifying learning at Cloud Academy: how I designed a learning challenge boosting user motivation and cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Gamifying learning at Cloud Academy: how I designed a learning challenge boosting user motivation and cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Product designer,
dot connector and delight maker
Product designer,
dot connector and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.