Product designer, dot connector,
and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
Check out a selection of my projects
How I've helped QA users learn more confidently with an AI assistant.
Released at the beginning of 2025, Ela was designed to reduce friction and support learning momentum. It’s now adopted by 80+ client accounts and holds a 4.5/5 user satisfaction score.
Avg. rating 4.5/5: Strong validation for a beta release
How I've helped QA users learn more confidently with an AI assistant.
Released at the beginning of 2025, Ela was designed to reduce friction and support learning momentum. It’s now adopted by 80+ client accounts and holds a 4.5/5 user satisfaction score.
Avg. rating 4.5/5: Strong validation for a beta release
How I've helped QA users learn more confidently with an AI assistant.
Released at the beginning of 2025, Ela was designed to reduce friction and support learning momentum. It’s now adopted by 80+ client accounts and holds a 4.5/5 user satisfaction score.
Avg. rating 4.5/5: Strong validation for a beta release
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. It lets learners track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. It lets learners track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I redesigned navigation to keep learners on track.
I designed a universal sidebar to unify all content types during a major content merger. It lets learners track their progress without leaving the lesson, reducing distractions.
53% drop in users exiting lessons to track progress
28% reduction in fullscreen toggling to study
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
How I helped Circus Street clients feel at home after a platform transition and prevented a spike in support tickets.
I redesigned QA Learning’s content pages to reduce friction, clarify navigation, helping retain customers and support retention during a critical migration.
–20% tab clicks: improved page structure clarity
–25% scroll depth: better content prioritization
0 helpdesk tickets: smooth client transition
Fixing misaligned text lectures: how I simplified and unified the user experience after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
Fixing misaligned text lectures: how I simplified and unified the user experience after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
Fixing misaligned text lectures: how I simplified and unified the user experience after a major content merger.
I transformed fragmented Text Lectures into a unified, intuitive experience — resolving usability and progression issues to protect learner engagement and retention during Circus Street’s post-merger transition.
Resolved 5 out of 5 major UX inconsistencies: addressed and resolved all identified UX debt.
Gamifying learning at Cloud Academy: how I designed a learning challenge boosting user motivation and cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Gamifying learning at Cloud Academy: how I designed a learning challenge boosting user motivation and cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Gamifying learning at Cloud Academy: how I designed a learning challenge boosting user motivation and cashflow.
I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 20% of participants stayed active three months after—well beyond typical subscription periods.
+18% increase in MoM upfront cashflow
Product designer,
dot connector and delight maker
Product designer,
dot connector and delight maker
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.
With 20 years of creative experience, I blend strategic insight, systems thinking, and visual craft to create experiences that help users and purpose-driven businesses reach their full potential.