Product designer and dot connector, crafting experiences that help people and businesses thrive

Since 2020, I’ve specialized in product design, building on 15+ years in digital design and advertising. I blend systems thinking, visual craft, and business insight to create thoughtful solutions that always keep people at the center.

Check out a selection of recent projects

Creating Ela: an AI assistant reshaping how QA learners solve challenges

I designed and launched Ela to deliver instant, in-context support for QA learners. Shipped fast, it’s already rated 4.5/5 by users and becoming an essential part of their daily learning.

Avg. rating 4.5/5: Strong validation for a beta release

Creating Ela: an AI assistant reshaping how QA learners solve challenges

I designed and launched Ela to deliver instant, in-context support for QA learners. Shipped fast, it’s already rated 4.5/5 by users and becoming an essential part of their daily learning.

Avg. rating 4.5/5: Strong validation for a beta release

Creating Ela: an AI assistant reshaping how QA learners solve challenges

I designed and launched Ela to deliver instant, in-context support for QA learners. Shipped fast, it’s already rated 4.5/5 by users and becoming an essential part of their daily learning.

Avg. rating 4.5/5: Strong validation for a beta release

Redesigning content navigation: a unified sidebar that helps learners stay on track

I designed a universal sidebar that brings all content types into one consistent view. Learners can now check their progress without leaving the lesson, reducing distractions and improving focus.

53% drop in users exiting lessons to track progress

28% fewer users toggled in and out of fullscreen mode to manage navigation

Redesigning content navigation: a unified sidebar that helps learners stay on track

I designed a universal sidebar that brings all content types into one consistent view. Learners can now check their progress without leaving the lesson, reducing distractions and improving focus.

53% drop in users exiting lessons to track progress

28% fewer users toggled in and out of fullscreen mode to manage navigation

Redesigning content navigation: a unified sidebar that helps learners stay on track

I designed a universal sidebar that brings all content types into one consistent view. Learners can now check their progress without leaving the lesson, reducing distractions and improving focus.

53% drop in users exiting lessons to track progress

28% fewer fullscreen toggles for navigation

Helping Circus Street learners feel at home in a new learning platform

I redesigned QA Learning’s content pages to reduce friction, clarify navigation, and support retention during a critical migration.

–20% tab clicks suggesting content clarity improvement

–25% scroll depth suggesting better info prioritisation

0 helpdesk tickets raised

Helping Circus Street learners feel at home in a new learning platform

I redesigned QA Learning’s content pages to reduce friction, clarify navigation, and support retention during a critical migration.

–20% tab clicks suggesting content clarity improvement

–25% scroll depth suggesting better info prioritisation

0 helpdesk tickets raised

Helping Circus Street learners feel at home in a new learning platform

I redesigned QA Learning’s content pages to reduce friction, clarify navigation, and support retention during a critical migration.

–20% tab clicks suggesting content clarity improvement

–25% scroll depth suggesting better info prioritisation

0 helpdesk tickets raised

Unifying Text Lecture experiences after a major content merger

I turned fragmented Text Lectures into a clear, consistent experience, fixing readability, layout, and progression issues after the Circus Street merger.

Resolved 5 out of 5 major UX inconsistencies = 100% of known UX debt addressed

Unifying Text Lecture experiences after a major content merger

I turned fragmented Text Lectures into a clear, consistent experience, fixing readability, layout, and progression issues after the Circus Street merger.

Resolved 5 out of 5 major UX inconsistencies = 100% of known UX debt addressed

Unifying Text Lecture experiences after a major content merger

I turned fragmented Text Lectures into a clear, consistent experience, fixing readability, layout, and progression issues after the Circus Street merger.

Resolved 5 out of 5 major UX inconsistencies = 100% of known UX debt addressed

Driving study habits and boosting cashflow through a 3-month challenge

I designed a 3-month challenge that increased engagement, reduced churn, and boosted cashflow. 16% of participants kept studying after the challenge ended, and 10% renewed their membership within 6 months—strong signals of lasting impact beyond the typical subscription period.

+18% increase in MoM upfront cashflow

Driving study habits and boosting cashflow through a 3-month challenge

+18% increase in MoM upfront cashflow

Driving study habits and boosting cashflow through a 3-month challenge

+18% increase in MoM upfront cashflow

About me

My roots in the creative industry stretch back more than 20 years—through product design, branding and art direction. I speak 3 languages and I'm currently based in Spain.

Discover more about my experience

About me

My roots in the creative industry stretch back more than 20 years—through product design, branding and art direction. I speak 3 languages and I'm currently based in Spain.

Discover more about my experience

About me

My roots in the creative industry stretch back more than 20 years—through product design, branding and art direction. I speak 3 languages and I'm currently based in Spain.

Discover more about my experience

Interested in connecting?

Let’s chat design, projects and ideas :)

Get in touch

Interested in connecting?

Let’s chat design, projects and ideas :)

Get in touch

Interested in connecting?

Let’s chat design, projects and ideas :)

Get in touch

Sara Simoncini

About me

Sara Simoncini

About me

Sara Simoncini

About me