I’m a curious designer focused on the 'why' behind people’s behavior and on shaping experiences that bring positive change.

I’m a curious designer focused on the 'why' behind people’s behavior and on shaping experiences that bring positive change.

I’ve specialized in product design since 2020, drawing on over 20 years of creative experience across digital design, advertising, and art direction. My background in strategy and marketing shapes a user-centric mindset that goes beyond visuals, helping me craft solutions that are meaningful for people. By blending creative thinking with business goals, I deliver outcomes that add value for both brands and users.

I’m a curious designer focused on the 'why' behind people’s behavior and on shaping experiences that bring positive change.

I’m a curious designer focused on the 'why' behind people’s behavior and on shaping experiences that bring positive change.

I’ve specialized in product design since 2020, drawing on over 20 years of creative experience across digital design, advertising, and art direction. My background in strategy and marketing shapes a user-centric mindset that goes beyond visuals, helping me craft solutions that are meaningful for people. By blending creative thinking with business goals, I deliver outcomes that add value for both brands and users.

Check out a selection of my favourite projects
Check out a selection
of my favourite projects
New Course page

Making QA’s content pages simpler, more consistent, and less overwhelming.

I redesigned QA’s learning units pages to create a more intuitive user experience. By making navigation easier and reducing information overload, we improved learner satisfaction and saw an increase in key actions like course completion and certificate downloads.

See the project

New Course page

Making QA’s content pages simpler, more consistent, and less overwhelming.

I redesigned QA’s learning units pages to create a more intuitive user experience. By making navigation easier and reducing information overload, we improved learner satisfaction and saw an increase in key actions like course completion and certificate downloads.

See the project

AI Learning assistant's chat

Ela, QA’s AI powered Learning Assistant

I designed the Learning Assistant to help QA provide learners with the support they need to reach their goals faster and stay engaged. With just two months to bring it to life, I focused on seamless integration while laying the groundwork for future expansion.

See the project

AI Learning assistant's chat

Ela, QA’s AI powered Learning Assistant

I designed the Learning Assistant to help QA provide learners with the support they need to reach their goals faster and stay engaged. With just two months to bring it to life, I focused on seamless integration while laying the groundwork for future expansion.

See the project

Universal Sidebar screenshot

Improving content navigation and learner experience at QA through a universal content sidebar

I simplified navigation on QA’s platform to cut confusion and boost engagement. My new sidebar made it easier for learners to explore content, stay focused, and track progress.

See the project

Universal Sidebar screenshot

Improving content navigation and learner experience at QA through a universal content sidebar

I simplified navigation on QA’s platform to cut confusion and boost engagement. My new sidebar made it easier for learners to explore content, stay focused, and track progress.

See the project

Text Lectures

Designing a smoother, more unified Lecture experience to support content migration.

I redesigned Text Lectures to make them smoother, clearer, and more engaging. By modernizing the UI and improving readability, learners can now effortlessly switch between text and video, staying focused on what matters.

See the project

Text Lectures

Designing a smoother, more unified Lecture experience to support content migration.

I redesigned Text Lectures to make them smoother, clearer, and more engaging. By modernizing the UI and improving readability, learners can now effortlessly switch between text and video, staying focused on what matters.

See the project

Snapshot of Marathon's dashbaoard page

Cloud Marathon: helping Cloud Academy’s B2C users build positive study habits while boosting growth

A 3-month challenge I designed to help users stay consistent with their study goals—while also driving engagement and reducing churn. The result was an 18% increase in MoM net cash flow, with many users sticking around even long after the challenge ended.

See the project

Snapshot of Marathon's dashbaoard page

Cloud Marathon: helping Cloud Academy’s B2C users build positive study habits while boosting growth

A 3-month challenge I designed to help users stay consistent with their study goals—while also driving engagement and reducing churn. The result was an 18% increase in MoM net cash flow, with many users sticking around even long after the challenge ended.

See the project

Making QA’s content pages simpler, more consistent, and less overwhelming.

I redesigned QA’s learning units pages to create a more intuitive user experience. By making navigation easier and reducing information overload, we improved learner satisfaction and saw an increase in key actions like course completion and certificate downloads.

See the project

Making QA’s content pages simpler, more consistent, and less overwhelming.

I redesigned QA’s learning units pages to create a more intuitive user experience. By making navigation easier and reducing information overload, we improved learner satisfaction and saw an increase in key actions like course completion and certificate downloads.

See the project

Designing a smoother, more unified Lecture experience to support content migration.

I redesigned Text Lectures to make them smoother, clearer, and more engaging. By modernizing the UI and improving readability, learners can now effortlessly switch between text and video, staying focused on what matters.

See the project

Designing a smoother, more unified Lecture experience to support content migration.

I redesigned Text Lectures to make them smoother, clearer, and more engaging. By modernizing the UI and improving readability, learners can now effortlessly switch between text and video, staying focused on what matters.

See the project

Improving Content Navigation and Learner Experience at QA through a universal content sidebar

I simplified navigation on QA’s platform to cut confusion and boost engagement. My new sidebar made it easier for learners to explore content, stay focused, and track progress.

See the project

Improving Content Navigation and Learner Experience at QA through a universal content sidebar

I simplified navigation on QA’s platform to cut confusion and boost engagement. My new sidebar made it easier for learners to explore content, stay focused, and track progress.

See the project

Ela, QA’s AI powered Learning Assistant

I designed the Learning Assistant to help QA provide learners with the support they need to reach their goals faster and stay engaged. With just two months to bring it to life, I focused on seamless integration while laying the groundwork for future expansion.

See the project

Ela, QA’s AI powered Learning Assistant

I designed the Learning Assistant to help QA provide learners with the support they need to reach their goals faster and stay engaged. With just two months to bring it to life, I focused on seamless integration while laying the groundwork for future expansion.

See the project

Cloud Marathon: helping Cloud Academy’s B2C users build positive study habits while boosting growth

A 3-month challenge I designed to help users stay consistent with their study goals—while also driving engagement and reducing churn. The result was an 18% increase in MoM net cash flow, with many users sticking around even long after the challenge ended.

See the project

Cloud Marathon: helping Cloud Academy’s B2C users build positive study habits while boosting growth

A 3-month challenge I designed to help users stay consistent with their study goals—while also driving engagement and reducing churn. The result was an 18% increase in MoM net cash flow, with many users sticking around even long after the challenge ended.

See the project

About me

My roots in the creative industry stretch back more than 20 years—through product design, web design, art direction and branding. I'm currently based in Spain and speak 3 languages.

Discover more about my experience

About me

My roots in the creative industry stretch back more than 20 years—through product design, web design, art direction and branding. I'm currently based in Spain and speak 3 languages.

Discover more about my experience

About me

My roots in the creative industry stretch back more than 20 years—through product design, web design, art direction and branding. I'm currently based in Spain and speak 3 languages.

Discover more about my experience

Interested in connecting?

Let’s chat design, projects and ideas :)

Get in touch

Interested in connecting?

Let’s chat design, projects and ideas :)

Get in touch

Interested in connecting?

Let’s chat design, projects and ideas :)

Get in touch

Sara Simoncini

About me

Sara Simoncini

About me

Sara Simoncini

About me